Founded by a team of Silicon Valley logistics veterans, Warp is a whip-smart industry newcomer using AI to move shipments through complex networks. The startup came to Baby Grand for a name and brand that balanced tech and movement, while standing out in a field of legacy trucking companies. One notable identity easter egg: their logo works just as well in a text-only format as W /:\ R P.
A bold color scheme paired with detailed illustrations helped Warp emerge as a serious player in the logistics space. They’ve since attracted the attention of investors, rockstar new hires, and of course, plenty of customers. We applied their flexible brand to everything from cargo vans to shipment tracking platforms in an effort to keep every touchpoint unmistakably Warp.