The Memphis Grizzlies have one of the most dynamic teams and cultures in the NBA. But their content hub for all things Grizzlies, Grind City Media, needed to match the energy of the team. After a full audit, we developed a new site architecture, created content hierarchy, and designed the site to fit show schedules, live streams, and a huge variety of content styles. A reimagined interface and fresh user experience keeps users on the site longer and ensures shows and stories are easy to find.