A first-of-its-kind activation deserves a one-of-a-kind brand. So we set out to create a name and logo packed with the same energy and excitement people would experience at the event.
Here's what went down: 240 workout participants rotated between three separate activities (HIIT, spin, dance), each led by a local celebrity fitness instructor. Three Philly DJ's kept the beat going and the energy up. The whole thing stayed coordinated through silent-disco headphones. Hundreds more came to see the spectacle, and to watch our headliner take the stage after the workout. The best part? The event raised over $53,000 for neighborhood parks.
