Branding
Illustration
Signage
Collateral
Apparel
If you’re anything like us, when the best liquor store in town starts talking about a craft butcher shop, your ears perk up. Buster’s Butcher is a chef-led butcher & gourmet food shop by the good folks at Buster’s Liquors & Wines in Memphis. We had the chance to design a brand-new brand for the brick-and-mortar venture that capitalizes on the Buster’s name in a whole new way.
Its parent company having a long-standing local identity, Buster’s Butcher needed to bring a fresh face to the Buster’s family name. With a bold color scheme and just-right nods to the craft of meat butchery, we were able to design a brand that works just as well on a storefront as it does in a meat case.The brand mantra, “Every cut counts”, emphasizes the attention to detail every product — and customer — receives.
The Baby Grand team walked us through their branding process for Buster's Butcher with thoughtful art options and considerations that represent our industry while focusing on our core values, target demographics, and brand principles of quality, service, and reliability. So glad we worked with Baby Grand, they truly nailed it and are a good group to work with!”
