If you’re anything like us, when the best liquor store in town starts talking about a craft butcher shop, your ears perk up. Buster’s Butcher is a chef-led butcher & gourmet food shop by the good folks at Buster’s Liquors & Wines in Memphis. We had the chance to design a brand-new brand for the brick-and-mortar venture that capitalizes on the Buster’s name in a whole new way.
Its parent company having a long-standing local identity, Buster’s Butcher needed to bring a fresh face to the Buster’s family name. With a bold color scheme and just-right nods to the craft of meat butchery, we were able to design a brand that works just as well on a storefront as it does in a meat case.The brand mantra, “Every cut counts”, emphasizes the attention to detail every product — and customer — receives.
